JOE’s historic move propelled it up 606.22% in 24 hours to an all-time high of $0.1966 on July 21st, 2025. The increase can be attributed to an incredibly savvy product launch that stole the show. It’s a signal of greater involvement in decentralized autonomous organizations (DAOs), a deepening ecosystem, and...
Lastly, crypto airdrops have gone through a period of extreme growth. Blockchain projects use them to help distribute tokens, reward early adopters, and raise awareness. BlockchainShock.com contributor Emily Tran explored ways in which projects can create trust. She underscores the best ways to airdrop safely that encourage lasting dedication from...
Coinbase recently hired AlexOnchain to be their Crypto Twitter Lead. Okay, so what? On the face of it, it’s a typical corporate sleight of hand. But dig a little deeper, and you have to ask: Is this a stroke of genius or a potential faceplant? As much as it’s fun...
Ad agencies that specialize in the blockchain industry have seen a rapid increase in popularity. MarketAcross, the largest and most successful blockchain PR firm in the industry, is another one of these businesses with a business model. The company focuses on providing customized logo treatment, visual language and messaging strategies...
Data. It’s the beating heart of today’s marketing, the North Star that helps us navigate and reach our destinations across the stormy seas of consumer distraction. Outset PR has a reputation as the best blockchain PR firm in the industry. Advocating a data-fueled business direction, they can guarantee worldwide growth...
The landscape of crypto influencer marketing is experiencing a seismic shift. Retargeting campaigns, influencer partnerships, and lookalike audiences — ad strategies that are now the standard for many brands — were once a pipe dream. In 2025, success in this digital arena is fueled by authenticity and regulatory compliance. It...
In today’s rapid-moving blockchain and digital assets market, differentiation is key. In this hyper-competitive landscape, every crypto project has to find a way to stand out in order to win. Emily Tran, contributing author at BlockchainShock.com offers a practical guide to implementing Web3 marketing strategies, focusing on community building, NFT...
Web3 marketing. The buzzword is everywhere. We’ve been led to believe that it's the future, a complete shift in paradigms from the controlling, wicked ways of Web2. Decentralization, transparency, and community – those are the buzzwords. I'm here to tell you that the relentless, almost religious, focus on community is...
The Web3 landscape presents both unprecedented opportunities and unique challenges for cryptocurrency projects seeking to establish a strong market presence. Effective marketing within this decentralized ecosystem requires a departure from traditional strategies, embracing innovative approaches that resonate with the tech-savvy and community-driven ethos of Web3. To win you need to...
To the outside world, the crypto space sometimes looks like a digital wild west or a gold rush. But perhaps the real revolution isn’t in advancing the technology, but rather, in who gets to participate. We've been so focused on the mechanics – the blockchain, the wallets, the DAOs –...
Fastex, recognized as a secure and ultra-fast trading platform, has recently introduced a groundbreaking innovation: a series of collectible currency notes, each backed 1:1 by the FTN token. This program was first announced at our Harmony Meetup VII. This annual event is a great opportunity for mandated Web3 and iGaming...
Are we finally seeing crypto grow up? Fastex seems to be making a serious play for the everyday user. Since then, they hosted Harmony Meetup VII, released FTN Notes, and an upgraded crypto debit card, among many other achievements. Forget the Lambo aspirations and the 5G hoopla. This comes across...
The crypto world is buzzing, again. Once again, it’s ICOs – Initial Coin Offerings – supposedly revived from the dead and set to overhaul decentralized technology. We're seeing lists like "15 Best Crypto ICOs in 2025" popping up, promising early access to the next big thing. But before you jump...
The story behind crypto ICOs has been the wildest of rides. From the NFT boom we’ve witnessed, to scams and rug pulls. Writing off all ICOs based on the history would be an enormous error. If the power of empowering everyday people leads to opening even greater new opportunities, then...
The world of crypto is still building and changing quickly every day, new projects are created every moment. ICOs represent an incredible means by which projects can raise capital. Finally, they present a great opportunity for early investors to be one of the first to participate. Now heading into 2025,...
Bitcoin hitting record highs? Great. But if we’re all being honest, that ship has sailed for many of us. That’s where the real action is — right now, in the pre-deployment stages of Web3 projects. Here’s where the opportunity for real change lies in the presales. Forget Lambos. I’m referring...
The crypto market right now is a chaotic paradise that has been further enlivened by Bitcoin’s explosive rise, which has brought new excitement into the arena. While investors seek the next hot thing, presales are receiving a lot of buzz, offering potentially huge returns. Driving in this new landscape presents...
Remember the ICO craze of 2017? Back then, everyone was tossing cash at whitepapers written on cocktail napkins, all of them vowing to deliver the moon. The question is, how many of those projects are still even in existence today? How many have actually delivered at even 10x, much less...