JOE’s historic move propelled it up 606.22% in 24 hours to an all-time high of $0.1966 on July 21st, 2025. The increase can be attributed to an incredibly savvy product launch that stole the show. It’s a signal of greater involvement in decentralized autonomous organizations (DAOs), a deepening ecosystem, and wider collaboration. Despite a 4598.36% decline over the past year, JOE has demonstrated resilience, surging 1427.75% over the past week and 3961.86% over the past month. Moreover, the platform has added more than 100,000 new wallets in the past week alone, indicating a resurgence of interest and momentum.

Product Launch and Price Surge

The shift in price dynamic is a direct correlation with the Drumstick, the brand new product spring initiative from the JOE crew. As a starting point for accomplishing this, we released an expanded governance framework. To accompany it, we released a robust set of user incentives to encourage greater engagement and participation. Based on the JOE team’s ongoing work to revitalize the platform, it seems to be jiving with users and investors across the board.

This calculated play has paid immediate dividends in terms of increased on-chain activity and renewed investor confidence. Beyond landing new users with the successful product launch, the campaign has done a great job of sparking interest again from current community members.

Community Growth and DAO Participation

JOE has had impressive DAO activity, with more than 200 proposals in the past week. This unprecedented uptick in governance activity is a clear indication of a passionate, dynamic, and highly engaged community. This engagement is paramount for the platform’s long-term sustainability and growth. This increase in DAO participation demonstrates the community’s dedication to guiding the future direction of JOE.

The infusion of the expanded governance framework has allowed users more agency and agency to help shape rotoscoping technology on the platform. This deeper engagement builds community ownership and leads to further participation in the decision making that lies ahead.

Ecosystem Expansion and Future Outlook

In addition to the product launch and community engagement, JOE has formed new partnerships with several decentralized applications (dApps) and liquidity providers. These collaborations have expanded JOE's ecosystem, offering users more opportunities and enhancing the platform's overall utility. The introduction of new dApps and liquidity solutions has expanded JOE’s reach, drawing in a more diverse user base.

With these positive changes, JOE is really picking up steam and market buzz and momentum. The intersection of product innovation, community engagement, and strategic partnerships powers JOE’s incredible momentum.