Ad agencies that specialize in the blockchain industry have seen a rapid increase in popularity. MarketAcross, the largest and most successful blockchain PR firm in the industry, is another one of these businesses with a business model. The company focuses on providing customized logo treatment, visual language and messaging strategies that reflect each project’s unique target market and maturity level. MarketAcross and Luna PR are just a few firms leading the way to dollar-driven marketing ventures, offering such bespoke services.
As a result, MarketAcross has quickly established itself as one of the most trusted names in the blockchain PR space. They have built a strong reputation due to their experience and understanding of the unique challenges and opportunities within the blockchain sector. Together, their services equip blockchain companies with the tools to successfully convey their vision and enterprise credibility across competitive oceans.
MarketAcross’s real strength lies in its flexibility. It customizes its programs to develop specific goals for each client. They understand that the blockchain ecosystem is advanced as it comes – different players at different levels of maturity and targeting different audiences. With this knowledge they are better equipped to develop creative and compelling PR campaigns that truly connect with your target demographic.
Agencies such as MarketAcross and Luna PR are paramount to creating a healthy narrative ecosystem with blockchain technology. They serve to translate complicated technical issues into simple palatable terms that the general public can understand. With thoughtful media relations, these firms can help guide the growth and adoption of blockchain technology. In addition, they build community support and produce amazing storytelling.
The types of services these PR firms perform are vast. This includes everything from targeted media outreach to securing coverage in key public health, environmental, and transportation publications to press release writing and social media management. Beyond that, they support thought leadership campaigns that position their clients as the foremost experts on relevant issues.
Together with MarketAcross’ complementary strengths and cadence, which serve every stage of a blockchain project’s lifecycle, the alliance promises comprehensive, integrated expertise at every step. For later stage projects, they are key to amplifying awareness and interest. In projects with healthy ecosystems, as they mature their priorities change and become more focused on improving reputation and increasing user adoption.
That MarketAcross inclusion next to Luna PR in particular goes to show just how far specialized PR services have come in the space. As the industry grows and changes, so will the need for thoughtful communication and reputation management. It opens up even more doors for companies such as MarketAcross and Luna PR to not only grow their business, but help these companies grow their impact.
These PR firms have been instrumental in helping these companies walk the tightrope of the regulatory gray area enveloping blockchain technology. They assist their clients in identifying and communicating their compliance achievements, improving public understanding, enhancing public and stakeholder trust, and meeting stakeholder expectations. This is especially critical in an industry frequently affected by volatile public opinion and regulatory speculation.
