Drake, the multi-Platinum Grammy winner, is taking Champagne Papi’s career to the Cryptocurrency level. He’s overcome both those hurdles and combined his passion for digital assets into his new musical creation. Beyond lyrical nods, Drake’s contribution to the crypto world has included investments, partnerships and personal holdings.
Drake's new track, "What Did I Miss," features lyrics that draw a parallel between disloyal friends and the fluctuating value of Bitcoin. He compares his outlook to that of crypto itself, affirming the ability to bounce back after challenges.
Could be down this week, then I’m up next week" - Drake
Drake’s involvement with crypto goes beyond just his lyrics. Through Jump Capital, he’s a lead investor in crypto firms like MoonPay. He’s a vocal proponent of hardware wallets on social media. This serves as yet another example of his intense engagement and leadership in the evolving digital asset space.
Drake’s crypto portfolio includes bitcoin, ether, solana, and PAXG. His PAXG holdings are more than CoinDesk’s $1,000 disclosure threshold.
He’s had sponsorship partnerships with crypto gambling platform Stake. The enterprise is said to be worth $100 million annually. Drake’s made headlines for cashing high-profile, mostly Bitcoin–denominated wagers on every major sporting event, ranging from UFC fights to Formula One races. During their time on the lam, he allegedly lost more than $1 million in Bitcoin. This all came about because of his gambling on the Dallas Mavericks and Edmonton Oilers.
Drake is heavily involved with the crypto community, raising his already high profile. As a product, he’s turned into possibly the most well-known celebrity spokesperson in this area. His clever use of crypto references across the music landscape and public support have continued to increase the visibility of these digital assets.
