Coinbase recently released its Base app, bringing social media, trading, payments, and mini-apps all into one easy-to-use interface. The reveal took place at the “A New Day One” celebration in Los Angeles. That said, this launch is huge for Coinbase and a big sign of their maturation. They’re hoping to follow in the footsteps of China’s WeChat and create an all-in-one crypto “super app.”
Brian Armstrong, CEO of Coinbase, announced the project’s launch during the recent State of Crypto Summit 2023. The Base mobile app will become the successor to the standalone Coinbase Wallet, with the goal of offering a more connected, comprehensive experience to Base users.
Jesse Pollack, the creator of Base app, described the launch as a "new day one" for the platform and its brand. Even before launch the Base app has some pretty stellar metrics, such as 32 million active users and $4 billion bridged assets.
The Base app She’s built the Base app to support a vast array of embedded mini-applications. These mini-applications incorporate everything from gaming to yield farming to prediction markets.
Perhaps the most powerful feature of the Base app, “Sign in with Base,” enables contractors to use the app to log into other third-party software. This capability allows for fast, seamless, and safe authentication between multiple internet-based applications, improving user experience, safety and security.
The launch event in Los Angeles highlighted the app's capabilities and its potential to transform how users interact with the crypto world. Jesse Pollack, the project lead, uploading his first tokenized selfie on the Base app. So while bittersweet, this moment truly heralds the beginning of a promising new chapter for the platform.
Coinbase's strategic move to introduce Base app reflects a broader trend in the tech industry towards creating super apps that offer a multitude of services within a single platform. WeChat, with its extensive user base and diverse functionalities, serves as a clear model for what Coinbase hopes to achieve with Base app.
We’re combining social media, trading and payments into one app. This will simplify your overall user experience and greatly increase cryptocurrency adoption! By offering a wide range of mini-apps, Base app seeks to cater to various user needs, from entertainment to financial management.
The decision to replace the existing Coinbase Wallet with Base app underscores the company's commitment to providing a more comprehensive and user-friendly platform. Of all the cool features, the “Sign in with Base” feature is the most notable. It offers a user-friendly experience, delivering a secure and efficient solution for authentication on the decentralized web.
These pre-launch stats of Base app are a testament to the incredible interest and anticipation around the platform. With 32 million active users and $4 billion in bridged assets, Base app is positioned to make a significant impact on the crypto landscape.
Here’s Jesse Pollack, the new program’s director, positively giddy about today’s launch. He makes it clear, this is a big “new day one” for Coinbase. He imagines the Base app as a decentralized, customizable center of gravity. It will open new and creative ways for users to interact with the crypto universe.
Brian Armstrong's announcement at the State of Crypto Summit 2023 further highlights the importance of Base app to Coinbase's overall strategy. Coinbase is marketing the Base app as an essential component of its ecosystem. This decision shows their deep commitment to leading the charge in adopting cryptocurrency and blockchain technology.
