Binance announced on Twitter on July 14, 2025, that it will reveal the first project to utilize its new Bonding Curve Token Generation Event (TGE) model on July 15. The new model has joined hands with Four, a memecoin launchpad. It boots up a kind of dynamic pricing mechanism for any token sale. The Meme’s ecosystem will be the first project to test the format on Binance Wallet. It’s now estimated to be worth $368 million.
The Bonding Curve TGE model is Binance’s first adventure into bonding curve token sales. Binance will fulfill buy orders on a first-come, first-served basis as simple buy orders using their Binance Wallet. By doing so, we believe we are moving towards a more fair, efficient and transparent method of distributing tokens.
The project’s very first announcement will go live on the official X account of the Binance Wallet in real-time. This launch model is a near replica of the model used by Pump.fun. Recently, Pump.fun executed a token sale across centralized exchanges like Gate.io and Bybit.
"We’re redefining token launches with the introduction of the Exclusive Bonding Curve-Based Token Generation Event (TGE) on Binance Wallet, in collaboration with https://t.co/a6yKhb5iK9." - Binance
Binance noted that all incomplete orders and BNB that has not been utilized would be returned at the end of the event.
"All unfulfilled orders and unused BNB are refunded at the end of the event," - Binance
