To that end, Coinbase just hired a new Crypto Twitter Lead — AlexOnchain. This final step in the process indicates the company’s desire to strengthen its social media footprint and engagement among members of the crypto community. AlexOnchain has become a household name for their profound understanding and expertise as community-builders in the web3 space.
AlexOnchain’s experience indicates a proven track record of effective outreach to DeFi and Web3 communities. The appointment underscores Coinbase’s intent to bolster its communications efforts across crypto-centric social networks. It remains to be seen how much AlexOnchain will be a driving force behind the narrative-building and reach-expanding efforts we came to expect from Coinbase.
Before coming on board with Coinbase, AlexOnchain had cut his teeth at Binance working in similar capacities. Demonstrated success in this role has set AlexOnchain up to provide impactful support to Coinbase’s social media efforts. The new move is regarded as a smart strategic effort to improve Coinbase’s direct engagement with the increasingly crypto-native audience.
Excited to embark on this journey to expand our narrative and engagement on crypto social media! - AlexOnchain
Coinbase is excited to leverage AlexOnchain’s deep expertise, and more. Their goal is to build even deeper relationships both with their user base and the broader crypto community. Her appointment further underscores just how vital social media now is. Especially in a cresting state of excitement, like we’re experiencing right now through the digital asset space. By bringing in experienced talent, Coinbase is investing in its ability to communicate effectively and build relationships within the crypto ecosystem.
