Have you ever been confused as to why the e-sports arena, though filled with bright lights and high levels of talent, seems to be a bit fixed. Just like the same few titans always take home the trophy, fueled by heaps of cash and unlimited corporate funding. We all know it, we all feel it— for the little guy these days, it really feels impossible. The aspiring streamer grinding away in their bedroom and the amateur team cobbling together money to play in tournaments are shut out just the same. That’s about to change.

Leveling The Playing Field Now

Yet today’s e-sports landscape can seem terribly winner-takes-all. The big companies are the ones running the show, and independent consultants and smaller shops are left to fight over the leftovers. It’s sort of like the difference between a local bookseller and Amazon. The deck is stacked. What if instead, we could re-distribute power. Just imagine leveling the playing field and fostering a more democratized, competitive and inclusive ecosystem! That’s where CLT comes in.

CLT, or Chicago Coin, is not your average crypto. It’s a start, a key to unlocking a better e-sports future. This ERC-20 token, which means it’s built on the Ethereum blockchain, is designed to be simple. More importantly, it aims to drive a new e-sports economy that values players, fans, and creators based on their merit and contributions — not their bankroll. Consider it a digital commons, in which all of us have an ownership interest and a say.

Now imagine that same passionate small-time streamer who goes all in on their content. Now, picture them getting those payouts directly and transparently in smart contracts. No more depending on capricious ad revenue or crowdfunding through GoFundMe-style donations. By instituting CLT, it helps to make sure they are getting justly remunerated for all of their diligent labor.

Or think of that aspiring grassroots team, hoping one day to take on the best in the world. Rather than going to venture capitalists, they can go to their supporters and have them finance them through CLT. These fans can then, in turn, be rewarded with perks contingent on the team’s success. And by doing so, it builds a direct, mutually beneficial relationship that cuts out the old gatekeepers.

DAO: A Voice For Everyone

The core of CLT’s strength is in its Decentralized Autonomous Organization (DAO) model. This isn’t a typical, top-down corporate structure where executives make high-level decisions in a vacuum. Instead, CLT holders receive input on decisions from ecosystem development to reward distributions. It’s as easy as attending a digital town hall, a space where every voice counts. It really is a radical change from the status quo, where the big guys write all the rules.

The DAO structure has proven to be essential as well, because it encourages inclusivity. Too frequently, the e-sports ecosystem leaves behind individuals from under-served communities, or individuals who lack the economic resource investment needed to compete. Our DAO provides these individuals with an opportunity to vote and shape the direction of the ecosystem. This is a true game-changer for historically marginalized communities who have been left out of the process to determine where, when, and how investments are made.

Think about it. If you are a grassroots e-sport supporter, how often do you feel like your voice actually counts and carries weight in the global e-sports community? Are you satisfied that the choices being made by tournament organizers and game developers are appropriate to your needs and wants? Probably not. CLT aims to improve that, providing you with the most direct line of communication and influence.

Beyond Gaming: Real-World Impact Now

The positive impacts of CLT go far beyond the digital space. By creating an inclusive, merit-based economy, CLT gives everyone the opportunity to pursue a sustainable income doing what they love most – playing e-sports. This need is especially acute for people living in developing nations, who often face fewer opportunities.

With its 10-million user base all over the world, Coinstore offers the accessibility to help bring CLT to a global audience. This partnership is more than just adding another token. It has the intention to build a neutral sandbox that guarantees equitable access and participation to all through the digital asset ecosystem.

Consider this: What if CLT could help bridge the digital divide, providing access to education and resources for underserved communities? What if it could give more people agency to be entrepreneurs themselves, developing their own small enterprises at every level of the e-sports food chain? The possibilities are endless.

The maximum supply of CLT is 1,000,000,000 tokens. You can use these tokens to do everything from purchase in-game items to potentially earn staking rewards. This onboards a circular economy, where value created inside the ecosystem remains in the ecosystem creating further utility and demand. It’s a win-win system for all parties that really works.

The future of e-sports is not just in larger prize pools and more photorealistic graphics. It’s not simply an accelerated return on investment, it’s about fostering a more equitable, inclusive, sustainable ecosystem. One in which all people have the opportunity to prosper. CLT is more than just a token, it’s a movement. It's time to join the revolution. Let’s work to create a better, more inclusive future for e-sports, together.

Are you ready to be a part of it?