Simplex, a market-leading payment processor in the cryptocurrency space, has shown just how far effective strategic public relations can go. Despite initial challenges with media visibility and press connections, Simplex partnered with MarketAcross, a specialized PR agency, to transform its market presence. This work resulted in award-winning media coverage, total brand awareness skyrocketing 26%, and double-digit growth in KPI after KPI. The success of Simplex's campaign offers valuable insights into effective PR strategies for companies operating in the rapidly evolving crypto landscape.

Strategic Partnership and Media Outreach

Simplex’s overall trajectory to prominence started with understanding the importance of achieving greater media exposure. Lacking established press connections, the company strategically partnered with MarketAcross, a PR agency known for its expertise in the blockchain and cryptocurrency space. This collaboration proved critical in developing and implementing a media outreach strategy that was far-reaching.

MarketAcross’s primary goal became to get Simplex executives to speak at major industry events and be interviewed by top media publications. These Simplex use cases drove massive awareness and credibility for Simplex, positioning them favorably within the crypto community. By doing so, MarketAcross helped establish Simplex as a thought leader and a trustworthy payment processor. This move boosted the firm’s growth story in a rapidly growing, but highly competitive market.

>This PR campaign earned more than PR 62 articles about Simplex in English, Hebrew, and other media outlets. This massive coverage was essential to the campaign’s success in spreading Simplex’s message far and wide — reaching millions of people. The articles highlighted Simplex's innovative solutions, partnerships, and contributions to the crypto ecosystem, further solidifying its position as a key player in the industry.

Massive Reach and Enhanced Brand Awareness

The widespread, strategic media outreach resulted in Simplex being seen by an estimated 554 million people. This colossal reach really speaks to how successful the PR campaign was in dramatically improving the campaign’s brand awareness. By securing coverage in high-profile media outlets and participating in industry events, Simplex successfully captured the attention of a global audience.

The campaign passed a truly incredible threshold. Simplex seized the number two spot on Google US for the term “buy crypto with credit card.” This top ranking is proof of the impressive SEO strategies used by MarketAcross that allowed Simplex to rank so highly in a highly competitive niche. That jump in search engine visibility led to a corresponding increase in organic traffic and new potential customers for Simplex.

The brand awareness explosion helped them experience a tremendous uptick in community engagement. The company attracted 26.121 new community members—thanks to the PR campaign. That burgeoning interest in Simplex’s services is reflected in the rapid expansion of its membership. Such major shifts showcase Simplex’s growing dominance in the crypto sphere.

Community Engagement and Incentives

To better activate and energize its community, Simplex introduced a number of incentive-driven programs. These efforts were part of comprehensive initiatives, such as the efforts to raffle off 20 Avatarzz NFTs and provide free tickets to in-person blockchain conferences. These incentives were meant to incentivize and keep community members engaged to help drive the success of Simplex’s ecosystem.

Tied to that was the Raffle of Avatarzz NFTs, this extremely in-demand digital asset created an incredible buzz in the community. Simplex provided these NFTs as prizes, which connected users to the exciting world of non-fungible tokens. This approach brought a new breed of capitalist user onto its platform. Similarly, the giveaway of free blockchain conference tickets provided community members with valuable opportunities to network and learn about the latest developments in the industry.

These community engagement efforts went a long way in deepening Simplex’s connection to its existing membership. Simultaneously, these features attracted new users to the platform. Combining strategic media outreach with community incentives proved to be a potent formula. This formula for success fueled expansion and increased brand loyalty.

Impact on Partner Projects

The positive feedback loop created by Simplex’s successful PR campaign extended out to its partner projects. Meanwhile, Simplex’s Galaxy Arena, a GameFi project connected to Simplex, has experienced wild success. This increase is a result of increased visibility and effective organizing on behalf of the community. As a result of the campaign, Galaxy Arena acquired 8,000 leads and proved further the power of cross-promotional campaigns.

Galaxy Arena experienced a 34% increase in Avatarzz wallet holders, showing an increasing interest in its innovative gaming platform. This explosive growth in wallet holders is a clear indicator of the growing user base, through both the growing popularity of Galaxy Arena’s games themselves. Within one week, the community value of Galaxy Arena increased threefold, raising 125% community value immediately. This explosion is a testament to the PR campaign’s dramatic ability to raise eyes and ears on the project’s total valuation.

Strive, a new investing platform that used Simplex’s parent company also took advantage of the heightened visibility. Strive acquired 30% more users in just two weeks, demonstrating the effectiveness of the PR campaign in driving user acquisition. Get ready strategic PR, we have an amazing opportunity in this new wave of users! It can unleash unparalleled innovation and expand access to markets for crypto industry players.

Financial Impact and Media Portfolio Growth

Financially, the PR campaign not only increased Simplex’s brand awareness and community engagement, but created a major fiscal impact. In its first initial DEX offering (IDO), Simplex successfully raised $500,000, reaching its cap within five minutes! This fundraising achievement is a testament to the heightened level of investor confidence in Simplex and the tremendous growth potential ahead.

This increased media coverage resulted in a 161% boost in the value of Simplex’s media portfolio as well. As a direct result of the PR campaign, the company’s media portfolio value jumped 86%. As PR pros, this increase serves as a reminder to do long-term strategic media relations and activate the value of public relations to drive up a company’s total valuation.

These were a strategic partnership with MarketAcross, a big focus on achieving media coverage in top-tier publications, and the implementation of community engagement bonuses. Here’s how Simplex leveraged these strategies to increase brand awareness by 80,000%. As a result, they pulled in deep user growth and supercharged growth across several key performance indicators.

Social Engagement and PR Coverage

Simplex’s campaign led to 1.3 million estimated impressions, illustrating the potential broad impact and engagement that can be created through a PR campaign. Such a huge amount of viewership is a testament to the impactful media placements and content strategy used by MarketAcross. The views are a great sign that the content accomplished the goal of connecting with the right audience and engaging them in an interesting way.

Aside from receiving all this media coverage, the campaign created 6,000 social shares, highlighting both the virality and shareability of the content. Social activity is an extremely useful signal of true audience engagement and brand advocacy. The resulting thousands of retweets indicated that it was a very useful piece of information. It was just so darn good that they couldn’t help but spread the word to their entire networks.

Due to the success of the campaign, Simplex experienced a 100% increase in PR coverage. This is a testament to the huge success of their partnership with MarketAcross. The agency’s media relations outreach has been phenomenally successful. Perhaps most clearly seen in their doubling of PR coverage, they were able to achieve high-impact, relevant placements in industry-leading publications. The increased coverage helped Simplex establish itself as a thought leader in the crypto space and further enhance its brand reputation.

Indirect User Acquisition and Overall Impact

Beyond these tangible benefits, Simplex gained 30% more users during the first two weeks indirectly through associated campaigns. This organic user acquisition by extension is just one example of how far strategic PR can really make a splash. It accelerates prosperity in a variety of ways. Simplex successfully created a halo effect for its brand and positive Simplex brand initiatives. This buzz served to draw in additional new users, many of whom were not even the intended target of the original campaign.

Simplex’s PR campaign had a profound effect. It transformed a relatively unknown firm with little media presence into a highly visible leader in the crypto payment processing space. The campaign ultimately resulted in a measurable increase in brand awareness, community engagement, and most importantly financial growth and user acquisition. Simplex's success story serves as a compelling case study for other crypto companies looking to leverage strategic PR to achieve their business objectives.

As Simplex’s PR success illustrates, there are immense opportunities for crypto companies to borrow PR techniques from other industries to their advantage. By investing in strategic media relations, engaging with their communities, and leveraging incentive-based initiatives, crypto companies can significantly enhance their brand awareness, attract new users, and drive growth. The joint venture between Simplex and MarketAcross is a testament to the power of collaboration. It underscores the importance of collaborating with experienced professionals who understand the intricacies that make the crypto market so different.