The crypto landscape is a minefield. You think you’re designing the future! It only takes one blunder in public relations to derail the debut and ruin your project’s chances at a productive future. And 2025? Forget about market share. It'll be someone else's. The unfortunate reality The truth of the matter is that many crypto projects are falling prey to detrimental myths that are undermining their success. Let's expose them, shall we?

Any PR Is Not Good PR

This is the big one. The toxic promise that sinks tens of thousands of these projects into oblivion. You see it all the time: a project launches, gets coverage somewhere, and the team pats themselves on the back. "We got press!" they shout. What if that positive press is placed on a website with a reputation for publishing “pay-to-play” content? What if it's riddled with inaccuracies? What if it's actively misleading?

Look, I get it. You're excited. Don’t forget the well-known Oscar Wilde quote—“There’s only one thing worse than being talked about. It’s not being talked about at all. Where there’s a rug pull, there’s a way Oscar Wilde never, obviously, pulled a rug.

Think about it: We're in an era where trust is everything. One hit piece, one lazy, agenda-driven article, can create a firestorm of outrage and send your community scurrying away in fear. And don't even get me started on the regulators, especially with frameworks like Europe's MiCA looming large. They're watching. They're always watching. A disingenuous PR front should be a huge red flag. The SEC will notice.

The unexpected connection? It’s the same as thinking any workout counts as good workout. Sure, walking is better than nothing. If you're training for a marathon, a leisurely stroll isn't going to cut it. You need targeted, strategic effort. Same with PR.

Volume Doesn't Equal Victory

Okay, so you're avoiding the shady sites. Good. But now you're obsessed with sheer volume. "We need to be everywhere!" you scream. "More articles! More mentions!" This is another trap.

Think about it: Would you rather have 100 mentions on obscure crypto blogs that no one reads, or five in Bloomberg, The Wall Street Journal, or even a well-respected crypto publication with a targeted audience like CoinDesk?

This isn't about vanity metrics. It's about reaching the right people. The investors with deep pockets. The developers who are best suited to help your project. The regulators in charge of determining your fate.

Just ask our friends over at Outset PR who are anticipating the influence of Google Discover and the big news aggregation feeds. Above all, they prioritize showing up where it counts. That's smart. That's strategic.

The unexpected connection? Consider a political campaign. Or would you rather just inundate every one of those mailboxes with thousands of sample ballots/leaflets? Or something like a targeted newspaper op-ed in the papers that the key swing voters are really reading.

Ah, influencer marketing. The darling of the crypto world. The promise of instant reach. The allure of viral campaigns. Coinbound has a strong expertise in meme marketing, which can be key to reaching younger audiences on platforms like Discord and Telegram. They work because their strategies are technically sound, but you need to be careful.

Influencers Aren't Magic Beans

Why? That’s because most influencers are full of shit. Fake followers. Undisclosed endorsements. A complete lack of due diligence. One wrong move, and you're associating your project with someone who's promoting scams or engaging in unethical behavior. Remember the shame that comes with it!

The unexpected connection? It would be like attempting to sell a nutrition product by using only celebrity endorsements. You probably recall the backlash faced by Kendall Jenner when she was paid nearly $250,000 to advertise Fyre Festival. How did that work out?

SEO is important. No question. You need to be findable. That in turn means you have got to be winning the search results. Solely doing SEO is not a ultimate PR strategy. It's a component of a PR strategy.

SEO Is Not The Only Game

Too many projects get tunnel vision. They get so caught up in keywords, backlinks and technical optimization that they forget what this is all about – the human factor. They forget that at its core PR is about relationships. About crafting a compelling narrative. About earning trust.

Melrose PR gets this. Their specialty is developing the stories for the big, risk averse, compliance heavy projects, that appeal to the large institutional investors and the SEC. That's a holistic approach. That's what you need.

There’s no point having the best SEO in the world if your food sucks. If the experience you deliver is terrible, you can be assured that people won’t come back.

This is the most insidious and dangerous myth of them all. The notion that PR is a one-off. Or that you only need it when you’re trying to launch a product or announce a new partnership.

PR Isn't Just For Launches

PR is an ongoing process. It's about maintaining your brand reputation. It's about building trust with your community. It's about navigating regulatory changes. It's about responding to crises.

Luna PR has a deep expertise in MENA and Asian markets. They understand what it takes to adopt and execute nuanced, local strategies and the need for regulatory compliance. Perhaps most importantly, they understand that PR is a marathon, not a sprint.

You wouldn’t try to wing your wedding day—I mean you might, but you shouldn’t. You have to tend to the relationship, establishing clear channels of communication and mutually agreeable ways to work through issues that arise. Same with PR.

So, there you have it. Five crypto PR myths that will ruin your 2025 market share. Read the full article here. Debunk them. Avoid them. And for God's sake, work with a PR agency that actually understands what they're doing. Your project depends on it.

The unexpected connection? Consider a marriage. You can't just show up on your wedding day and expect everything to be perfect. You need to nurture the relationship, communicate effectively, and work through challenges together. Same with PR.

So, there you have it. Five crypto PR myths that could destroy your 2025 market share. Debunk them. Avoid them. And for God's sake, work with a PR agency that actually understands what they're doing. Your project depends on it.